Insights & Ideas

Prompt engineering isn’t just asking questions—it’s designing instructions for AI that make it work smarter, more reliably, and more safely for you, your business, or your team. Think of it as giving directions to an intelligent assistant: with the right approach, you don’t just get good answers—you get predictable, high-quality results over and over again. What Is Prompt Engineering? (And Why Does It Matter?) Imagine you’re hiring a super-skilled intern who knows almost ever

As AI reshapes how products are built, launched, and scaled, the role of prompt engineering has emerged as one of the most decisive skills for product managers (PMs) building AI-driven experiences. Far from just "tweaking inputs," prompt engineering shapes the behavior, value, and trustworthiness of AI, directly impacting product success. This article reveals what truly makes prompt engineering a critical PM competency, explains the best practices for mastering it, and clarif

Function calling is a pivotal capability in modern AI agents, enabling large language models (LLMs) to execute external functions, interact with APIs, and orchestrate workflows dynamically based on natural language inputs. This article explores advanced concepts, best practices, and practical examples to help technical users design, implement, and optimize AI agents with function calling for reliable, efficient, and scalable AI applications. What Is Function Calling? Function

Artificial intelligence agents are rapidly transforming how applications interact with users and automate complex tasks. Google’s Gemini API and Agent Development Kit (ADK) provide a powerful and scalable ecosystem for developing cutting-edge AI agents. This guide will walk you through everything you need to know to get started, integrate external tools, and optimize your AI agents for production. Getting Started with Google Gemini API Begin by setting up your environment: Cr